Content Marketing vs Paid Advertising: Pros and Cons (+Infographic)

Content Marketing vs Paid Advertising

The Difference Between Advertising And Marketing: Content Marketing And Paid Advertising

What Is Content Marketing: Pros And Cons Of Content Marketing

  • Content marketing advertising takes long to yield benefits. It will take several months at best (with top-notch published content) to increase the ROI rate.
  • Basically, what is content marketing? It’s a form of investment in the future. According to HubSpot, 38%of old blog posts yield website traffic. In other words, organic marketing comes through content marketing but it takes time to build its momentum.
  • Although, once content advertising has peaked its benefit — it will not stop bringing in organic traffic to the website.
  • Another shortcoming of the content marketing advertising is mostly unqualified writers out there. Most bloggers are freelancers and it is usually hard to find the right fit. Therefore, it may be a good idea to delegate the writing to a marketing agency. But their services are usually pricey.

Pros Of Content Marketing

  • The essence of content marketing definition is in its main benefit: better leads dedicated to reading your content. Once the content starts to rank, it will keep up its position for months — even years.
  • According to Marketing Sherpa, top-quality leads and conversions come from the organic search. And content marketing types of advertising strategies bring the most of such traffic to any site.
  • Another point in favor for organic marketing is in content pros coming from its cost-effectiveness.
  • In essence, what is content? It is text. And text is always relevant. You invest once in it and get a lifelong benefit of owning information.
  • After all, the pros and cons of content marketing are apparent. So, this method of marketing should be chosen based on the business strategy and the readiness to commit to this strategy long-term as well as post quality content constantly.

What Is Advertising That Is Paid? Pros And Cons Of Advertising

What Is Advertising That Is Paid? Pros And Cons Of Advertising

Cons Of Paid Advertising

  • Not only does digital PCC look like an obvious ad but it also costs a lot. In fact, the more traffic (clicks) you get — the more you pay. But it is worth it as a short-term strategy.
  • Paid marketing loses its value once you stop paying for it, which makes sense. You disappear from the visible spot once the investment vanishes.
  • Another difference between advertising and marketing that are content or ad-focused is the time investment. As we know, time is money, and PPC marketing values both.

Pros Of Paid Advertising

  • So, we have arrived to the pros of types of advertising strategies that require money but value time.
  • First and foremost, to define advertisement in PPC is the same as to define fast fame. The visibility skyrockets and the popularity shoots through the roof. These types of content marketing pay for themselves in visits and traffic that earn a momentum of fame.
  • So, what is advertising that gives quick visibility? Of course, PPC. Is it a solid long-term strategy? Yes, if coupled with organic marketing. No — if not.

Paid Marketing And Organic Marketing: Which Channel Wins?

  • Content marketing is all about establishing authority and building trust among the audience. As an outcome, the audience takes long to respond but becomes loyal to the brand at the end;
  • Paid marketing involves an investment for a prime position in the search engine. Every time a visitor clicks on your link, you are liable to pay for it.
  • Good content will produce conversions even with the use of PPC; if it appears once in the search, and it has some real value, the audience will stay;
  • If you want to appear fast and have constant ROI over the years to come, a content strategy is a must, too.
Paid Marketing And Organic Marketing: Which Channel Wins?



Jenna Brandon is a blogger, content creator, and digital marketer at

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store