The 4 Laws of Incredible Hooks for Ad Copy

The 4 Laws of Incredible Hooks for Ad Copy

Let’s take a look at 4 laws of writing catchy hooks.

1. Know who is your audience

Know who is your audience

2. Appeal to desire and benefit

Appeal to desire and benefit

3. Determine your audience’s fears and problems

Determine your audience’s fears and problems

4. Resolve the issues of your audience

Resolve the issues of your audience

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Jenna Brandon

Jenna Brandon

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Jenna Brandon is a blogger, content creator, and digital marketer at Writology.com.